Keywords in SEO play a pivotal role in enhancing your visibility online. So what exactly is read more an keyword in SEO? Let's break it down.

In digital marketing, a keyword is a word or phrase that users input on search engine sites when they are looking for a specific service, product or information. SEO heavily is centered around the use of these keywords in ranking websites.

The magic behind SEO keywords lies in their ability to connect what users are searching for to the content that your website is providing. Strategically using these keywords will help attract the right audience and increase the likelihood of sales.

Having established the explanation of an SEO keyword, let's look at the efficient use of keywords. Optimizing the use of keywords demands a balance. You'll want to include relevant keywords to attract search engines but without overloading your content with them.

One way is to place the keyword in your content’s title. This not only helps in optimization, but also makes your content more likely to be relevant to the searcher's query. Consider also using keywords in the metadata and headers of your website, as these are spots where search engines often look.

Moreover, it's critical to choose keywords that resonate with your target audience. This means understanding the way they talk, their search behaviors and their needs.

In conclusion, a well-chosen SEO keyword can act as a bridge between what a person is looking for and the service or information you provide. It's a essential tool for success in the cut-throat world of digital marketing. However, as with all tools, using it correctly is the key to unlocking its full potential.